As part of a broader editorial strategy, we have directed and produced a new series of films for A Collected Man called 'Downtime'. The series focusses on a set of creatives across industries including fashion and music, to document how they spend time to get distance from work. The films were designed to interpret the theme of time, rather than emphasising product too heavily; as the watch industry so often does. This first episode features musician Jack Penate making darkroom black and white photographs to get some relief from a busy life of touring the world, playing shows. Shot entirely on 16mm Kodak film.
For the launch of the Breitling Top Time chronograph, we were commissioned to make a youth-centric film to embody the spirit of the original launch in the 1960s. The Top Time was Breitling's first attempt at marketing to a younger audience, and to great success. This campaign represents Breitling's first foray into online only ordering, outperforming sales expectations and engagement.
Episode two of a three part video series for Longines watches, celebrating the launch of the Longines Heritage Classic Wristwatch. The series was conceived and executed for social media use worldwide, utilising real life characters who embody the spirit of the watch. This episode profiles Esra Gürmen, a writer and watch-enthusiast speaking about the importance of story and the family connections she has to watches.
Episode two of a five part video series for Omega watches, celebrating the 70th anniversary of the Seamaster wristwatch. We produced, directed and edited the series, which was distributed online via A Collected Man. This episode features Michael Hill, the co-owner and creative director of Drake’s clothing in London.
As part of an ongoing collaboration with Esquire Italia, we shot and retouched a 16 page editorial for the print edition of the magazine, featuring the likes of Patek Philippe, Cartier, Rolex, Audemars Piguet & Longines among others.
As part of an ongoing series of interviews for vintage watch retailer, A Collected Man, we photographed and interviewed Hector Muelas, CBO of Rimowa. We flew to France to get Hector's inside view of the must visit locations in Paris, including where to eat, shop and drink. This piece of content sits within a larger editorial strategy which we devised and implemented for A Collected Man, to develop their corporate personality and attract new business.
Episode one of a three part video series for Longines watches, celebrating the launch of the Longines Heritage Classic Wristwatch. The series was conceived and executed for social media use worldwide, utilising real life characters who embody the spirit of the watch. This episode profiles Chris Beccan, a renowned photographer and horological journalist talking all things design and style in and around London's Barbican Centre.
Episode four of a five part video series for Omega watches, celebrating the 70th anniversary of the Seamaster wristwatch. We produced, directed and edited the series, which was distributed online via A Collected Man. This episode features lt. cdr. Pete Reed OBE, a three time olympic gold medallist for rowing in Beijing 2008, London 2012 and Rio De Janero 2016.
For the launch of the Longines Legend Diver Bronze, we were commissioned to make a series of films engaging known collectors about their personal collecting story and connection to the Legend Diver watch. For this episode we travelled to Venice, Italy to speak with author, photographer and collector John Goldberger, along side Alessandro Fanciulli - an up and coming younger collector who has become known for his unusual tastes in watches. This series is a continuation of Longines' marketing connecting with authentic characters, telling genuine stories to reflect their passion as a brand.