LVMH
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Gérald Genta
Directed and produced a film and supporting photographic assets to tease the launch of the new minute repeating octagonal wristwatch, from the newly revived (by LVMH) brand. The film shows elements of the design and manufacturing process, along with the movement itself chiming the time, while a master watchmaker tunes the gongs, using a xylophone. Shot edited and delivered in-house, with additional animations by Ocular Lab in Milano, grading by Adam Dolniak and music by Viljam Nybacka.